Can reselling your used clothes really provide a steady source of income? Sites like Poshmark claim it can. However, very few people have so many clothes in their closet that they could feasibly do that. But as a way to earn back some of the money you spent on those great pieces that you no longer wear - or that you never did - Poshmark can indeed be great, but only if you know what you are doing.
Here we are going to take a closer look at the best ways to make the most of selling your used clothes on Poshmark.
What is Poshmark?
Poshmark was established in 2011 as an online marketplace for buying and selling used and new clothing and accessories. Poshmark rapidly grew into a multibillion-dollar company, surpassing eBay and Etsy in popularity at a time when social networking apps were just getting started. Poshmark's sales charged to sellers increased from $1 billion to $2 billion in a single year in 2019.
Fashionistas and business owners alike use the site to purchase, sell, and exchange clothes and accessories, Poshmark, unlike eBay, Amazon, or thredUP, has a social networking feature that allows users to follow each other and like, share, and comment on clothing listings.
Poshmark also hosts regular virtual "Posh Parties," where you can list your qualifying item in real time for a chance to get more eyes on it. For instance, if there is a Nike-themed party, you might list your Nike shoes, leggings, or accessories to gain more attention.
What Can You Sell on Poshmark?
Once the site was strictly for good quality used clothing. As it has grown it has expanded to include home goods and even pet items. The key on Poshmark however, no matter what category you sell in, is that the item must be in VERY good condition. If you have ever sold anything via a traditional consignment store like Plato's Closet then the items must be of about the same high standard as they set. No holes, no tears, no fading.
Top Tips for Poshmark Sellers
Listing items on Poshmark is as easy - if not easier - than doing so on eBay, but selling them? That's sometimes a different story. Here are some top tips to get you started.
Take Great Pictures
For Poshmark sellers, brightly lit photographs are a must. The color, condition, and features of an object must be clearly visible to the buyer. The better the photo, the faster your item will sell.
When it comes to clothing, rather than simply laying garments flat on a table, try modeling them (or have someone do it for you). Buyers can't easily visualize what a garment is really like unless they see it on someone. Listings in which this is the case usually sell much faster.
Write a Good Listing Description
When writing a product summary take the time to give potential buyers all the information they need, such as measurements, colors, fabric quality, and condition. If there are minor flaws, point them out clearly. Transparency is valued by buyers.
Understand the Market.
Pay attention to your listings' prices as compared to other similar items. Are you overcharging or undercharging? If you overprice your pieces, they will just sit there collecting dust. However, if you undervalue them you'll end up shortchanging your potential gains.
Do a search for similar items before you list yours, so you can get a better feel for what people are willing to pay.
Share Your Listings
You want as many people to come across your listings as possible. Use as many social media accounts as possible to advertise your Poshmark shop. If you want to drive a listing up the search charts, daily shares are perfect. Instagram is a great place to share.
Be Prepared to Ship Fast
Poshmark wants buyers to get their purchases quickly, and you won't get paid until they confirm they have received their goods. After you have photographed each item it's a good idea to package it up right away, so that all you will need to do when the item does sell is slap on the prepaid shipping label and send it out.
Is Selling on Poshmark Worth It?
Poshmark's simplicity is one of its most appealing features. To upload and sell things, you don't need to be a tech whiz, you only need a basic understanding of how to use a smartphone to get started. People from all walks of life prefer this site to similar sites for this reason alone.
Poshmark also provides exclusive advantages to its sellers. First and foremost, listing every item on the website is always free—you don't have to worry about losing money because you listed a dud. When the item sells, the website deducts a commission. The current flat rate for goods under $15 is a pitiful $2.95. A 20% premium is charged for higher-priced products.
You should think about these costs before deciding whether or not selling on Poshmark is worthwhile for you. If you sell an item for $3, for example, the platform would deduct $2.95. The nickel you'd earn would hardly be worth all that effort.
If you sell a designer handbag for $125, on the other hand, you'll make $100. That means that you might want to list only higher ticket items on Poshmark, and leave any lower value goods that still have some value to list on a different site like Craigslist.
Is It Better to Sell on Poshmark or eBay?
Trying to decide between Poshmark and eBay? It can seem difficult to choose between the two, but it all comes down to the target audience. If you're trying to sell used clothes, eBay isn't the place to go. This is why:
Every year, over 200 million people visit eBay, but just a small percentage of them are looking to buy used clothes. Poshmark visitors come to the site with a specific type of clothing in mind.
It takes a lot of time to list products on eBay. Poshmark allows you to create a listing on your smartphone in a matter of minutes.
When shopping for used clothing on eBay, most buyers are looking for the best deal. Poshmark shoppers, on the other hand, prefer to buy on-trend clothing from well-known brands and are not necessarily looking for rock bottom prices.
On eBay, you'll have to pay a fee to list your piece, but Poshmark listings are still free.
Despite the lower seller fees on eBay, you can find yourself accepting a low price just to sell an item. Poshmark listings sometimes sell for retail prices or higher.